British firm David Chipperfield Architects has completed its first project in Canada – the overhaul of a 19th-century building into a minimalist fashion store. | from the architects: “Founded in 2003, @ssense is a Canadian online fashion platform and clothing e-tailer with a global presence. The company started online and decided to open a series of physical locations. The Montreal space serves as the pilot for the store concept designed in 2015. The resulting project sets new precedents in retailing. It is not a conventional shop, but rather a cultural, social and retail venue, manifesting in physical form the diverse nature of its digital foundation. Customers can experience the space, meet, try on and wear the goods that they have preselected online, and participate in cultural programming related to fashion and the arts.”
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