Erick Hercules
(@erickhercules)

991 posts

67,588 followers

699 followings

NYC & ? | Erick@herc12.com | @SonyAlpha Ambassador @WeLevitate Co-Founder #WeLevitate | #AlphaCollective

Stories and Highlights posted by erickhercules

Photos and Videos posted by erickhercules

Photography? It’s all about the flow of a well told story. - Shot on @SonyAlpha with a 16-35 2.8mm. - #welevitate x @empaigeanderson x @worldofdance

Meanwhile this is us in 2045 😂. Everyone is living on Mars, and we lost gravity for real 🤦🏻‍♂️. - #welevitate x @worldofdance with @forgetmat & @salesmikey

This past Saturday was nothing short of amazing. Got to see old friends and make a ton of new ones. Thank you to all the people that signed up for our @worldofdance x @welevitate meet! It was beyond a success. - I can’t thank everyone that came through, the @worldofdance family and my #welevitate partner @forgetmat, enough for helping make this event such a win. - Would you come out if we made more meets? Let us know. #welevitate x #thisiswod

On the move while #welevitate with my g @youngheirgordon

One of my goals this year was to do more meaningful collaborations that represent more than just “branding”. @CrimebyDesign approached me with a concept of shooting rescue dogs in an editorial way, because we ALL need love, right?! I was hella down. - So we met up with the kind people at @rescuedogsrocknyc to make it happen. I gained much love and respect for their team after seeing how much work, dedication and compassion they give to all their rescues. Thanks again for having me! WALLPAPER ON STORY

YO! @welevitate & @WorldofDance are celebrating summer through another collaboration! This time we want to give YOU a chance to join us! - The #welevitate team will pick 8 dancers and 8 photographers to go out and take over the city streets of NYC, all of which will be featured on both our pages! To participate: - 1. Follow @welevitate and @worldofdance - 2. Click link in bio and let us know why you think you deserve a spot! We will be contacting winners on Friday. #welevitate x #wod #thisiswod In frame: @denny623 | @_juni_gutierrez

“No standing. This is a 🔥zone 🤷🏻‍♀️” This second half of the year is all about exploring movement and collaboration between dance and different mediums. More exclusive photos on link in profile and on @welevitate! #welevitate w/ @forgetmat x @jonreyesnyc | @sonyalpha

Modern day Warriors. |#sonyalpha

I fuck with the power of meaningful collaborations that challenge movement. So @forgetmat, @worldofdance and I decided to kick off this second half of 2019 doing what we do best.... with people that do what they do best. - Thank you @jonreyesnyc for joining us as we kick off this collaboration launch! Loved having your talent on set for this one. - Go check out exclusive images on @welevitate and link in bio and let us know what you think! @welevitate x @jonreyesnyc #thisiswod

“Think outside the box” was a paradox for this one. - Creative Art direction by the one and only @_michaelhuang

Read the last two sentences if you want the quick caption 🙆🏻‍♂️. - Why am I doing the work I do? What does it all represent? What’s the ultimate goal? Who am I doing it for? I’ve learned to feel that as I grow older, what I stand for has truly been a big aspect of the focus of my work. - I would humbly say the ultimate goal is to be real with your work and honest with your actions. To be clear with what you represent. To be proud of what you stand for. To be content with the work you put behind the sustainability of your vision. To be fair with how you go about achieving your mission, and most importantly, to do it because you want to do it, not because you have to. - I’ve always feared getting into video, because I was always afraid of coming up with concepts that didn’t work or were corny. But the other day I fought my fear and decided to experiment with my #rx100v and its 960 frame per second and I decided to shoot slow motion around the subway. - The above video is a piece of the footage of what I got that night. The above story is why I chose Kanye as my background music 💫.

What do you do when you have ONE chance to get the shot? Everybody is looking at you, and you have nothing but your camera and your creativity? You rely on what you’ve practiced. I’ve never used Burst mode for my art in my career. Why? Because I’m old school, I like to “feel” the shot. I like to know that my click was correlated with the photo. That if I missed, it was my mistake, not the camera’s. That if I got it, it was MY shot, not the camera’s. Not hating on Burst Mode, but it’s just one small example of technology over skill. Today, my generation focuses on what camera, what lens, what Megapixels and what set up we have, not understanding that behind all that, what really makes a photo stand out is creativity. Go out, challenge yourselves. Use that 100 dollar lens. KILL your images with that 200 dollar used camera. Learn the value of a good image for the story, not for the megapixels, not for the gram. If you read this, I commend you. There’s still a few of you left who actually still read. #welevitate x @steveaoki